Marketing Mix

We develop and implement marketing strategies and plans from product idea to marketing communication: Taking into account how each element of the Marketing Mix communicates your brand message to the consumer and key stakeholders.

Working with the 7P model to ensure consistent brand expression throughout the supply and value chain. Develop marketing and brand plan including relaunching events and marketing communication strategy, new product development, brand strategy workshops:

Successful Projects
  • Unilever - Gino Ginelli - marketing strategies and marketing implementation
  • Tetra Pak - Tetra Brik Aseptic carton 
  • SASA - Generic Sugar Marketing strategy and communication
  • SAFVCA - Generic marketing communication strategy
  • Ballito Yamaha - Complete marketing strategy as well as guidance during implementation
  • Khukula Care - marketing strategy development as well as implementation of brand relaunch
  • Talbot & Talbot - made recommendations on structure of company, type of staffing adjustments required to implement strategy
  • Chillisoft Software Solutions - created revised brand architecture based on current product offerings
  • Chillisoft Devfluence Software developer training academy - developed marketing strategy including all 7P recommendations.
  • Gate & Door Control (GDC) - Developed the brand strategy in conjuction with my Protegé including a full 7P marketing mix analysis and recommendation, which is subsequently being implemented.