Marketing Metrics

Marketing/brand audits of your business, manage access to commissioned and tracking research resources, like AMPS, to measure the current and future impact of your marketing plans on your business. Help you determine the statistics in your business and industry that you should be tracking and put measures in place to monitor these on an ongoing basis.

Successful Projects
  • Unilever Gino Ginelli - SAP sales, Nielsens, Millward Brown Impact
  • SASA - sugar stats monitoring and forecasting, Millward Brown Impact - advertising effectiveness
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