Marketing Matrix

Provides a liaison service between our clients and marketing service providers, either long or short term. We provide a comprehensive marketing liaison service between organizations that have limited marketing knowledge or marketing resources and their Marketing Research, Advertising or PR agencies, print companies etc. to ensure a smooth implementation of new product development, market research, advertising campaigns, launches etc.

Successful Projects
  • SAFCA - Liaised with Nielsens and other research agencies in regard to the usage and attitude and segmentation studies, as well as various economic studies conducted into the fruit and vegetable canned market in south Africa. Also advised on the various marketing campaigns developed by the advertising agency on contract at the time.
  • Syavaya Travel and Tours - Liaised with brand design agency for complete brand redesign, also with various marketing collateral suppliers.
  • Gate & Door Control (GDC) - recommended preferred suppliers in respect of SEM and SEO projects as well as the rebuilding of the GDC website. Also recommended and liaised with an independent designer for the rebranding of GDC. Advised on selection of branding concepts and the implementation thereof. Also provide back up if service providers do not deliver as promised.