Managing research projects that will provide greater insights into how your consumer or customer thinks and behaves. Using well-established, reputable research companies we will initiate and manage the projects; assist in the analysis of the results and develop the strategies that will create practical solutions to meet your customers’/consumers’ needs.

Successful Projects

• Unilever (Gino Ginelli) - brand and packaging design research projects
• Tetra Pak - Beverage usage and attitude survey - quantitative
• SASA – R1m Usage and attitude survey, segmented the sugar market,(Millward Brown – Eric Du Plessis) Qualitative and quantitative
• SAFVCA – R2m Usage and attitude in SA and Germany, quant & qual (Nielsen’s and MK)
• Nutritional review – literature survey (Nicus) (University of Stellenbosch)
• Talbot & Talbot – customer survey
• Chillisoft Software Solutions - software development training brand research with current and prospective customers
• Gate & Door Control (GDC) - Situational analysis evaluating the micro situation within the company, the market place and the impact of any macro factors on the business.