Why Firing Your Worst Customers Isn't Such a Great Idea

 

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The Competitive Situation of Mobile Operators in Finland and Germany

 

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Marketing to Rural India: Making the Ends Meet

 

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The Case for Behavioral Strategy

 

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Using Futures Studies to Design Tomorrow’s Products: a Case Study

 

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Sweet Dreams Are Made of This: Ice Cream in Rwanda

 

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Take Advantage of Time - Kraft Foods

 

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How to Make it in the Soda Industry

 

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GE's Judy Hu: 'We're Reinventing a Brand and a Company'

 

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Estée Lauder's William Lauder: 'The Consumer Still Wants and Needs to Be Touched'

 

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Get More From Your Non-Core Spend

 

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Company Stores vs. Independent Retailers: Clash or Peaceful Coexistence?

 

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Innovation in Kenya and Georgia

 

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Coca-Cola on the Yangtze: A Corporate Campaign for Clean Water in China

 

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When the Going Gets Tough, the Tough Don't Skimp on Their Ad Budgets

 

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A Seasonal Sales Shift: For Bargain Hunters, Retailers Make Every Day Feel like Christmas

 

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