Marketing Metrics

MARKETING MATTERS - MARKETING METRICS TRAINING SERIES

The Marketing Metrics Training Series is an initiative from the team at Marketing Matters which aims at exploring the different systems of measurements in the world of marketing. Therefore, the benefits of this training series are two-fold as it not only helps us to improve our knowledge base and quality of our services but it also allows us to enrich the knowledge base of our clients.

The training series and all the material has been referenced from the book, “Marketing Metrics: 50+ Metrics Every Executive Should Master” by Farris, PW, Bendle, NT, Pfeifer, PE and Reibstein, DJ.

The methods of training are presented in both video and PowerPoint presentation formats which represent the summaries of each chapter of the above mentioned book. The videos are basic, one-on-one type lectures which have been filmed to enhance the content of the presentations.

The following presentations are available for download as PDF's:

1. Marketing Metrics Training Series - Introduction

2. Marketing Metrics Training Series - Part 2: Mark Ups and Margins

3. Marketing Metrics Training Series - Part 3: Share of Hearts, Minds and Markets (A)

4. Marketing Metrics Training Series - Part 3: Share of Hearts, Minds and Markets (B)

The presentations are also availble for download as PowerPoint Presentations on our Slide-Share page:

1. Marketing Metrics Training Series - Introduction and Part 2: Mark Ups and Margins

2. Marketing Metrics Training Series - Part 3: Share of Hearts, Minds and Markets (A)

3. Marketing Metrics Training Series - Part 3: Share of Hearts, Minds and Markets (B)

The videos are available on our YouTube page:

1. Marketing Metrics Training Series - Introduction

2. Marketing Metrics Training Series - Part 2: Mark Ups and Margins