Why Good Management Ideas Fail: The Neglected Power of Organizational Power
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Why Some Companies Succeed at CRM (and Many Fail)
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When Giants Collide: Strategic Analysis and Application
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Why Register Trademarks?
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Social Marketing: How Companies Are Generating Value from Customer Input
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The Value Chain Analysis Model
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Principled Leadership and Business Diplomacy
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Today's Marketing Challenge: Turning the Data Deluge into Competitive Advantage
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Leadership Theory: Past, Present and Future
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The SWOT Analysis Model
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Harvard Management Update - 2005: Vol 10 No 5
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Scenario Planning: A Tool for Strategic Thinking - Schoemaker
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Exploding Some Myths About Customer Relationship Management
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Three Generic Strategies - Porter
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Emergence as a Process of Self Organizing
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'Outside In' Strategy for the C-suite: Put Your Customers Ahead of Your Capabilities
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