Why Brand a Nation?: An Interview with Wally Simon

 

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A Cheat Sheet on Brands and Branding

 

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GE's Judy Hu: 'We're Reinventing a Brand and a Company'

 

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Target - The Brand of the Week

 

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The Influence of Generic Advertising on Brand Preferences

 

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TGI - Top Ten Brands in South Africa

 

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Stewarding Your Brand To Create Long Term Value - Brand Council

 

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A New World for Brand Managers - McKinsey Quarterly

 

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Creating a Marketing Plan - Harvard Business Review

 

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Reinventing the Brand: Bridging the Gap Between Customer and Brand Value

 

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