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As category manager for Fruit Juice and Wine, I developed strategies for customers in order to take advantage of gaps in the market that created a match between their product range and Tetra Pak’s packaging. Our focus was on enhanced brand value at all levels of the value chain. Tetra Pak’s philosophy being that the Pack should add more value than it costs.

"There are 5 ways triumph can be known;

  1. Those who know when to challenge and when not to challenge.
  2. Those who recognise how to use the numerous and the few.
  3. Those who agree on superior and inferior objectives
  4. Those who prepare to lie in wait for the unprepared.
  5. Those who lead without interference from a Ruler. Those who know these five and the Tao (way), will triumph."

 

Sun Tzu - The Art of War