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Jennifer was responsible for a wide range of brands and all occasions excluding Easter. Brands included the all time favourite Liquorice Allsorts, Anytime, Sparkles, Nut Puffs, and many more Beacon quality confectionery. Innovation, creativity and constant liaison with advertising agencies, production and logistics was required to ensure each season and occasion was represented in the stores by new and exciting variants of these brands. The development and implementation of carefully crafted marketing and product strategy played a crucial role in ensuring the sustainability of Beacon’s profitable growth within these categories.

"There are 5 ways triumph can be known;

  1. Those who know when to challenge and when not to challenge.
  2. Those who recognise how to use the numerous and the few.
  3. Those who agree on superior and inferior objectives
  4. Those who prepare to lie in wait for the unprepared.
  5. Those who lead without interference from a Ruler. Those who know these five and the Tao (way), will triumph."

 

Sun Tzu - The Art of War