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Marketing Matrix

In order to implement an effective marketing communication plan on time and budget, based on a dynamic and well thought out marketing strategy, it is imperative that the liaison between organisations and their marketing service suppliers is effective.


Based on 19 years of experience in developing and implementing Marketing Strategies and Marketing Plans for a wide variety of international brands, marketingmattersmm is able to provide a comprehensive marketing liaison service between organisations that have limited marketing knowledge or marketing resources and their Marketing Research, Advertising or PR agencies, print companies, packaging companies, design agencies, web designers etc. to ensure a smooth implementation of new product development, market research, advertising campaigns, communication plans and brand or company launch.

"There are 5 ways triumph can be known;

  1. Those who know when to challenge and when not to challenge.
  2. Those who recognise how to use the numerous and the few.
  3. Those who agree on superior and inferior objectives
  4. Those who prepare to lie in wait for the unprepared.
  5. Those who lead without interference from a Ruler. Those who know these five and the Tao (way), will triumph."


Sun Tzu - The Art of War