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Case Studies

Why Firing Your Worst Customers Isn't Such a Great Idea

 

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Marketing to Rural India: Making the Ends Meet

 

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Take Advantage of Time - Kraft Foods

 

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Using Futures Studies to Design Tomorrow’s Products: a Case Study

 

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GE's Judy Hu: 'We're Reinventing a Brand and a Company'

 

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"There are 5 ways triumph can be known;

  1. Those who know when to challenge and when not to challenge.
  2. Those who recognise how to use the numerous and the few.
  3. Those who agree on superior and inferior objectives
  4. Those who prepare to lie in wait for the unprepared.
  5. Those who lead without interference from a Ruler. Those who know these five and the Tao (way), will triumph."

 

Sun Tzu - The Art of War