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Resources

Creating a Marketing Plan - Harvard Business Review

 

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Get More From Your Non-Core Spend

 

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Finding Money for Innovations

 

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The Strengths of Salespeople

 

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Why an Economic Crisis Could Be the Right Time for Companies to Engage in 'Disruptive Innovation'

 

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"There are 5 ways triumph can be known;

  1. Those who know when to challenge and when not to challenge.
  2. Those who recognise how to use the numerous and the few.
  3. Those who agree on superior and inferior objectives
  4. Those who prepare to lie in wait for the unprepared.
  5. Those who lead without interference from a Ruler. Those who know these five and the Tao (way), will triumph."

 

Sun Tzu - The Art of War