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Strategy

Why Good Management Ideas Fail: The Neglected Power of Organizational Power

 

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When Giants Collide: Strategic Analysis and Application

 

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Principled Leadership and Business Diplomacy

 

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Social Marketing: How Companies Are Generating Value from Customer Input

 

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Leadership Theory: Past, Present and Future

 

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"There are 5 ways triumph can be known;

  1. Those who know when to challenge and when not to challenge.
  2. Those who recognise how to use the numerous and the few.
  3. Those who agree on superior and inferior objectives
  4. Those who prepare to lie in wait for the unprepared.
  5. Those who lead without interference from a Ruler. Those who know these five and the Tao (way), will triumph."

 

Sun Tzu - The Art of War