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A Cheat Sheet on Brands and Branding


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Target - The Brand of the Week


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A New World for Brand Managers - McKinsey Quarterly


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TGI - Top Ten Brands in South Africa


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Reinventing the Brand: Bridging the Gap Between Customer and Brand Value


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"There are 5 ways triumph can be known;

  1. Those who know when to challenge and when not to challenge.
  2. Those who recognise how to use the numerous and the few.
  3. Those who agree on superior and inferior objectives
  4. Those who prepare to lie in wait for the unprepared.
  5. Those who lead without interference from a Ruler. Those who know these five and the Tao (way), will triumph."


Sun Tzu - The Art of War