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Branding

Why Brand a Nation?: An Interview with Wally Simon

 

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GE's Judy Hu: 'We're Reinventing a Brand and a Company'

 

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Stewarding Your Brand To Create Long Term Value - Brand Council

 

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The Influence of Generic Advertising on Brand Preferences

 

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Creating a Marketing Plan - Harvard Business Review

 

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"There are 5 ways triumph can be known;

  1. Those who know when to challenge and when not to challenge.
  2. Those who recognise how to use the numerous and the few.
  3. Those who agree on superior and inferior objectives
  4. Those who prepare to lie in wait for the unprepared.
  5. Those who lead without interference from a Ruler. Those who know these five and the Tao (way), will triumph."

 

Sun Tzu - The Art of War